Posts Tagged ‘ Nelson Mandela Career Guidance Campaign ’

Attended Launch of Nelson Mandela Career Guidance Campaign

I did a 10-hour round trip on Madiba’s birthday, the 18th of July, to Giyani in Limpopo to witness and participate in the launch of the Nelson Mandela Career Guidance Campaign by the Department of Higher Education (DHE). 10 schools from around Limpopo attended the launch, and I estimate that 3 000 pupils attended. The launch was lead by DHE Minister Dr Blade Nzimande, supported by his Director General, Professor Mary Metcalfe. Also in attendance were the heavyweights in the higher education fraternity such as Umalusi CEO, Dr Mafu Rakometsi and the various SETA’s.

I contributed my 67 minutes in line with theme of the day by joining the bubbly Ms Rhulani Baloyi where we spoke about career choices in Communications with the learners interested in this field. I was glad I spent the time giving back, but it hit me yet again that a lot more needs to be done to make career information available to the learners generally, and especially those from rural areas.

As part of my purpose for attending the launch, I collected tons of career-related books and brochures. I was amazed at the amount of information that is available in the market, but learners continue to be none the wiser as I pointed out above.

The only explanation for the paradox above is that available information is not easily accessible, and/or it is not properly packaged given the profile of targeted readers. Let’s face it, learners generally do not like reading hordes of “serious material”. Give them Daily Sun, Sunday World or People Magazine and you are talking their language.

The $1 million question then is,  how else can the same valuable information be packaged and distributed in such a way that it hits the same chord? Now, therein lies the business idea.

ABOUT ME

I am the founder of eNitiate Integrated Solutions, a digital marketing company. I am also a co-founder of Nuffdotty and Diski4life.  I am an infopreneur, digital strategist, avid marketer, and an eternal student.

You can also check out my latest post on InMarketingSpeak, blog about Marketers’ relationship with digital marketing.

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Focus on education by South African government encouraging

I read Mr Blade Nzimande’s higher education 2015 strategy 3 weeks ago and I was impressed by the  clarity of purpose and level of commitment demonstrated. What’s more, there is a definite skew towards measurability of KPI’s. What caught my eye was the department’s clear intention to actively influence the choice of post-Matric  studies towards vocational qualifications in line with identified scarce and critical skills.

There is a positive sign that the government of the day is committed to increasing numbers of matriculants who want to study further through broadening of access to financial assistance on one hand, and improving the link between higher education output and the job market input on another. As an indication of this commitment, the Department of Higher Education will be launching a career guidance campaign in the middle of July. The campaign will target higher education prospects from all corners of the country, but especially from areas where access to career information and counseling is currently a challenge. A call centre manned by career counselors is going to be set up for regular contact, and roadshows will be undertaken to take career information services to the people that need it most.  This sounds like music to my ears, and I fully support this initiative.

As a show of my support, I am going to attend the inaugural launch of the initiative above, titled the Nelson Mandela Career Guidance Campaign, on the 18th of July in Giyani, Limpopo. As the whole world must know by now, the date of launch this aptly titled initiative will be oh Nelson Mandela’s 92nd birthday, and this is befitting given the old man’s passion for social upliftment.

The higher education concept I am working on will complete Mr Nzimande’s career guidance initiative like a hand in a glove.

ABOUT ME

I am the founder of eNitiate Integrated Solutions, a digital marketing company. I am also a co-founder of Nuffdotty and Diski4life.  I am an infopreneur, digital strategist, avid marketer, and an eternal student.

You can also check out my latest post on InMarketingSpeak, blog about Marketers’ relationship with digital marketing.